We used Human-Centered Design to bring in the voice of older adults to ensure health and wellness programs fit within their needs.
Understanding who we are designing for.
We started with the question “how might we enable older adults to live healthier lives?”
Process
68
Stakeholders engaged
214
Hours spent with users
“It hits you and you realize you’re running out of time….it all goes back to health, if you don’t maintain it you won’t be able to do the things you really want to do in your final years”
– In-home interviewee
UNDERSTANDING THE USER
Through play, prototyping, and deep ethnographic observations with users, our team uncovered the hopes and fears of older adults, and developed clear ways to tailor a health program to make change easy.
Learning Lab
We invited groups of adults to come and help us understand their needs. We used interactive activities and facilitated conversations to identify critical areas for us to focus our design efforts.
Prototyping through Play
In a Co-Creation session with a group of experts and older adults, we sketched, crafted, and revised detailed prototypes of the program experience. We also ran role play exercises where our group of “directors” could pause the scene and suggest improvements that we prototyped live on the spot.
One-on-one Feedback
Together, Bridgeable and the Heart and Stroke Foundation completed 12 in-home interviews as well as 11 prototype feedback sessions. This gave us the opportunity to sit down with older adults, have in-depth conversations about their needs, and gather rich feedback to make the program fit their lives.
Learning Lab
We invited groups of adults to come and help us understand their needs. We used interactive activities and facilitated conversations to identify critical areas for us to focus our design efforts.
Prototyping through Play
In a Co-Creation session with a group of experts and older adults, we sketched, crafted, and revised detailed prototypes of the program experience. We also ran role play exercises where our group of “directors” could pause the scene and suggest improvements that we prototyped live on the spot.
One-on-one Feedback
Together, Bridgeable and the Heart and Stroke Foundation completed 12 in-home interviews as well as 11 prototype feedback sessions. This gave us the opportunity to sit down with older adults, have in-depth conversations about their needs, and gather rich feedback to make the program fit their lives.
WORKING WITH OUR CLIENT TO BUILD CAPACITY
Bridgeable and the Heart and Stroke Foundation worked closely together in discovering how the program could best fit the needs of older adults. Constant collaboration helped us equip our client to shepherd a human-centred design process moving forward.
Walking in Their Shoes
We approached each aspect of design from the perspective of specific users, adopting their thinking, perspectives, and feelings throughout the process as a way to generate new ideas.
Sketching and Creating, Together
Fueled by coffee and freezies, we held multiple full-day design sessions to capture innovative ideas, and develop prototypes that both teams supported passionately.
Making it Real
Taking what we made into a community centre, we worked side-by-side with the Heart and Stroke Foundation to gather quick, spontaneous, and surprising reactions.
Sketching and Creating, Together
Fueled by coffee and freezies, we held multiple full-day design sessions to capture innovative ideas, and develop prototypes that both teams supported passionately.
Walking in Their Shoes
We approached each aspect of design from the perspective of specific users, adopting their thinking, perspectives, and feelings throughout the process as a way to generate new ideas.
Making it Real
Taking what we made into a community centre, we worked side-by-side with the Heart and Stroke Foundation to gather quick, spontaneous, and surprising reactions.
Working closely with the Heart and Stroke Foundation and the end user we were able to design a program that will enable people to make real positive changes to their health.
